4 Pm

The commercial for IShares investments is a very sleek, short film. The design is straight forward and clearly relays the message to the viewer. The commercial begins with a grey-scale office building in the background and the words "4pm Markets Close" in a neon green. The contrast of the colors works very well and helps grab the viewers attention to the text on the screen. While the text appears a shadow goes across the building displaying the coming of night. The screen then changes to another view of two office buildings. The image begins as a grey but then fades into a dark black. The windows of the office buildings are lit up and they also fade until only one is illuminated. While the lights are going out text appears saying "Ideas up for grabs". The word "Ideas" is in a white text while the "up for grabs" is in the same green as before. The text then fades as well as the outline of the buildings until you can only see the single window. After this the IShares logo and slogan comes up stating, "IShares Think in ideas".

I believe this commercial is very effective for two reasons. It is very short and simplistic. This is good because in the world of stocks and investment portfolios, which is very complicated, a sleek simple commercial works well. It delivers the message that IShares is a helpful investment firm without being overbearing. The second reason the commercial is effective is the flow of the music and text that guides the viewer. The music is a calming guitar riff that flows while the text appears. The entire commercial gives a professional vibe as well as a personal touch because of the simplicity of it.